Strategic Planning

/ November 25th, 2018/ Posted in / Comments Off on Strategic Planning

Why do most strategic plans end up on a shelf?

Strategic Planning: Process, Templates, and Link to Successful Operations


Organizational leaders feel they should have good plans – and they are right. Entrepreneurs must impress potential investors. Small business managers have to chart a path forward, even to survive. Government agencies and not-for-profits are accountable, and must fight for funding.

But planning quickly becomes confusing. After all, does planning mean to establish:

  • perennial competencies… or the latest market intel?
  • enduring values… or agility and rapid response?
  • internal business functions… or market strategy?

If we ever do finish them, plans never seem to keep up with changing conditions, or reflect daily activity. It is frustrating when carefully prepared plans set high expectations, but then are not even implemented. Embarrassingly, the effort has produced nothing but a document that collects dust.

I have seen this problem first hand – and solved it – not only as a consultant, but as a senior manager of a successful government-
wide risk program (praised by the Auditor General). As innovation lead and director of strategic planning, I helped a
manufacturing firm win the Chamber of Commerce Business of the Year Award.

It was knowledge hard won: as a master’s student, I had done the field research on plan implementation (and even paid one CEO to interview him). Later I refined my understanding through dozens of client engagements in many different settings, public and private. Finally, I      had a method, and formulated it.

I am convinced: planners must follow a structured method, that takes into account not only the different types  and purposes of planning (I never see people make this differentiation!) but also the principles of successful program implementation. These success factors are proven in studies, but do not seem to be part of management training. And yet strategic planning, properly done and executed, can transform the culture and propel the organization to success.

Using my book, you will:

  • gain clarity about exactly what you’re trying to plan, instead of mixing up types of plans;
  • focus the discussion and streamline the process;
  • feel confident that your planning steps are in the right order;
  • engage managers and staff, build teams, and transform a negative culture;
  • conquer the “implementation gap”, link to the real business, and reverse program failure.

This book is a fast read, 70 pages (not 370 pages!) – complete with templates for you to copy, references, quotes from industry practitioners, index and my contact information. Starting with an iron-clad positive case for strategic planning, I then show the practical steps. Take my advice, too, on the role of the planning champion and how to facilitate the process. If you can chair a meeting, you can do this!

Strategic Planning: Process, Templates, and Link to Successful Operations lists at US$11.99. The Kindle version – configured for all devices and readers – is only US$3.99. Show your competitors you can do strategic planning the way it should be done – order now!

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